Selected Work
Selected work, without the confidentiality theatre.
This casebook presents anonymised professional work from Marcelo Goudard’s documented background. Client names, sensitive operating details and confidential data are intentionally excluded.
What a useful case study should show.
Not a logo wall. Not confidential screenshots. The point is to explain the commercial context, the operating problem, the approach taken and the decisions that mattered.
Building a Marketing Function from Zero
Operating model, acquisition, activation, reporting and rapid execution.
→Scaling a Consumer Fintech Growth Engine
Acquisition, lifecycle and customer value under growth pressure.
→Multi-Market Growth
Balancing local adaptation with a consistent operating system.
→Premium Brand Growth
Commercial growth without reducing the brand to performance advertising.
→Confidentiality note: where a documented engagement contains sensitive information, this site uses sector-level descriptions and only publishes information that can be stated responsibly. Some pages focus on operating lessons rather than proprietary client detail.